The Cartoon Launches on SBT30 May 2016
Today, on the 30th of May, a leading free TV channel of Brazil, SBT started airing of Masha and the Bear series across the country with the further episodes of the first season to be broadcasted on a daily basis. The show is scheduled to air in the morning kids slot within the Carrossel Animado programme that begins at 7:00 A.M. every day. Moreover, The Brazilian Television System has purchased rights for both seasons of the cartoon.
By the planned expansion into the country with the licensed goods in the fourth quarter, Masha and the Bear shows extensive growth of popularity and continues to demonstrate a strong media support in the territory with the series release on SBT and existing partnership with another authoritative media giant – Turner. Taking into account a large audience of the broadcasting partners in Brazil, we expect this year will lead to significant increase of the show awareness in the country as well as generate a huge demand on the branded products.