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Supporting Love to Books in Italy

11 May 2018

Mondadori, the largest book retailer in Italy, arranged a series of complex retail events with Masha and the Bear that lasted from April to May 2018.

 

The events were supported by set up branded photo zones with the characters, storytelling of Masha’s books as well as the running of educational games and product exposure from the Animaccord’s CP partners (Fabbri, Simba, Clementoni and Koch Media).