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Spreading Love and Care with TeletonUSA

26 March 2018

On March 23rd Masha and the Bear supported the charity event TeletonUSA, organized in cooperation with the Univision Communications Inc. and held at the Univision Studios in Miami.

 

With the first broadcast in 2012 on a Univision network, TeletonUSA has set up the goal to raise money for children's rehabilitation centers with the mission of providing knowledge about physical disabilities and giving respect, equality and support to people with these conditions. This year Animaccord joined the charity broadcasting by providing the costumed characters of kids’ favorite heroes Masha and the Bear to perform with the celebrity hosts and meet the supervised patients during the program.

 

To ensure the event’s message of love, peace, and care was widely spread among the TV audience, Animaccord’s team produced a special call-to-action video for Teleton’s foundations with the Masha and the Bear characters to raise donations, which will serve to maintain Teleton’s rehabilitation centers both in the USA and in Mexico.