Sony Music and Nordisk Film to Release Masha and the Bear DVDs23 May 2013
Masha and the Bear expands DVD collections collaborating with key European partners. Being well-known for its all-round appealing humor and absolutely stunning HD quality, the story of Masha and the Bear inspired the leading broadcasters to launch an extensive distribution. In 2012 more than 1.1 million DVDs were sold only in Russia which is second place after Avatar. Both deals with Sony Music and Nordisk Film have a potential to unlock incredible opportunities across Europe as well. Sony Music has acquired the rights to distribute 26 fully dubbed episodes in Germany, Austria, Switzerland, Liechtenstein, Alto-Adige and German-speaking part of Luxembourg. The DVD collection will perfectly complete broadcasting of the series on KiKa Channel. Nordisk Film launches 3 DVDs with the same amount of the episodes beginning with a box-set featured the first season in Denmark, Finland, Norway and Sweden.