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News > Samsung launches a Christmas campaign with Masha


Samsung launches a Christmas campaign with Masha

20 December 2018

This December, Animaccord together with Samsung, the leader in the consumer electronics sector, will launch a joint communication campaign in Italy. The campaign will cover the entire Christmas period with the end on February 28th, 2019. By purchasing one of the 15 models* of Samsung tablets, users can download for free from the Galaxy Apps store, the application "Masha and the Bear for Samsung", and enjoy 52 episodes of Masha and the Bear and 26 episodes of the spinoff series Masha’s Tales, as well as a variety of digital contents from e-books to games and posters. The promotion was carried out with the support of the local licensing agency Maurizio Distefano Licensing.


Masha and the Bear, one of the most popular cartoons in Italy, will be available for 15 different Samsung tablets*, including the latest Samsung Galaxy Tab S4 and Tab A 10.5, featuring innovative technical specs to make entertainment easier and more interesting anywhere, anytime.


Samsung is committed to security, and the whole Tablet portfolio is further proof of how the company is taking care of its users even from a security standpoint. The parental control featureallows all children to enjoy multimedia content in a more independent, secure and protected way.