Panini Group to create a hilarious story with Masha17 May 2013
Masha and the Bear has been chosen by Panini Group to launch their famous sticker albums in Russia and Ukraine. Being the top pre-school, but still widely appealing property in the market, the story of Masha and the Bear inspired the leading publisher to create an original and outstanding album for kids. The new collection, based on the popular series, features Masha’s incredibly active lifestyle through developing games and creative activities. The albums are also supported with a huge competition, which will attract even more participants than usual. Thanks to a top-notch quality of 3D CGI Animation, all the characters and their natural environment will be brought to life. The collection will debut in the beginning of new school season and will certainly become a striking premier of this fall. To date, Masha and the Bear is the sole locally licensed brand, which keeps being chosen by leading international companies to launch their products in Russia and CIS. As an example, Ferrero enjoyed an incredible success using Masha and the Bear for Kinder Surprise, Kinder Mix, Kinder Pingui and Nutella.