Masha and the Bear at Preshow Noël exhibition05 December 2016
From 21 to 25 November Masha and the Bear were participating in the annual trade show Preshow Noël that took place in Deauville, France. It was the first time when locally known “Masha et Michka” took part in Deauville toys and games exhibition and did not regret about it. The impact of the brand among retail marketing managers and buyers has been huge. Together with Biplano, Simba Dickie Group, Hachette and Procos Masha and the Bear decorated the restaurant hall, laid out the products and designed the photo zone. There was a great and effective exposure for Masha and the Bear in Deauville.