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Ferrero to Surprise Children in Europe by Kinder with Masha

03 August 2016

Animaccord Ltd. signed a deal with Ferrero to expand their partnership into the EMEA to sell the Kinder Surprise with Masha and the Bear toys collection. The start of sales is planned for the middle of the first quarter, 2017 with the end in the second quarter same year.

Ferrero, which has been partnering with Masha and the Bear brand since 2014, counts a number of positive cases of selling chocolate eggs and bars with Masha in CIS. Taking into account the increasing consumers’ demand on Masha and the Bear products in various categories observed in the region, Ferrero made a decision to broaden the presence of licensed 150g eggs into Italy, Greece, Cyprus, Belgium, Netherlands and Luxembourg. Moreover, exclusively for Italy, Kinder Surprise will provide on the market the 220g Easter Chocolate Eggs in “flame” package sold by the company under the “Kinder Gran Surprise” trademark. This is the first time ever when Ferrero has picked up Russian brand for the international distribution so that Masha makes history again.