Animaccord is one of the TOP 150 Global Licensors19 May 2016
In May issue of License! Global, Animaccord has been included in the list of TOP 150 Global licensors. The ranking observes the brand achievements in 2015 and highlights a fact that it was a first time ever when the Russian brand successfully launched a number of products in different categories in the EMEA.
Moreover, the article provides a detailed consideration of a strong brand performance in various categories across the region in 2015 such as in party goods, stationery, apparel, back-to-school, food and more. According to Vladimir Gorbulya, Head of Licensing at Masha and the Bear Ltd., Simba Dickie Group made more than 2.6 million toys sold in Europe. Furthermore, one of the leading publishers of the world, Egmont sold more than 1 million books and magazines across the E.U. and Panini sold more than 1.8 million sticker packs in six months in Italy. As a result of boosting success of the brand worldwide, a number of new licensees signed partnership with the Masha and the Bear such as Televisa, Spin Master, Hachette, Ravensburger, Crayola, Academia and others.
To find the original online copy of the article, please, follow the link.