Air-Val Introduces a New line of Masha and the Bear Beauty products16 May 2016
Air-Val has partnered with Masha and the Bear to produce a line of licensed beauty care products designed with the main characters of the show.
On the Christmas holidays 2015 in Italy, Air-val, a leading Spanish producer of licensed perfumery and personal care products for kids, teenagers and adults, launched a range of perfume and skin care products (body spray and shower gel) under the Masha and the Bear brand. According to the results of the Christmas season only, the company sold more than 100 000 giftsets and stand-alone bath items in the country. Since the early 2016 the licensed product are available for purchase in France, Italy, Portugal and Spain.